Connecting with a digital future
Evolving a brand for the digital space
The highest quality standards and a passion for innovative solutions have shaped a family enterprise that has made it from Michelhausen in Lower Austria onto the global market stage courtesy of its pioneering spirit and its reliability. A brand positioning, focusing on these core values, and a reworked brand design – from a simplified logo to a new colour concept – are more than just a consistent evolution and a futureproof update of the company’s appearance. They are the foundation on which a completely reshaped digital presence has been built.
Focused on what counts
Based on a detailed user flow analysis, the complex range of products and services has been reorganized and fitted to the new look. In addition to that the digital user was optimized for specific target groups. Thus, it is ensured that the new web presence is truly a hub for information and a reliable connecting point to BRUCHA’s expertise on all devices, regardless of where you are in the world.