Revitalize an Icon
Grand Hotel Straubinger
Eternity meets youth
The Straubinger blurs the line between past and present. The revitalised Grand Hotel honours its rich heritage with classic elegance and modern flair. The stories that have been told in its rooms echo. But they also make room for new stories. Here, guests can walk in the footsteps of days gone by while forging their own paths.
An old world meets new impulses, historical narratives merge with the lifestyle of the present. Created for those who seek true luxury in personal development. Each stay is an invitation to fully engage with the house and the people who inhabit it.
In collaboration with BWM Architects, moodley has not only enabled the Straubinger to carefully preserve its roots, but also to modernise its brand strategy and visual identity. It has become a place where the eternally young zeitgeist is not just a trademark, but a philosophy of life.