Plunge into a new chapter of Badeschloss


With the Badeschloss, Travel Charme is not only reviving a hotel steeped in history, but also the tradition of bathing in Bad Gastein in an unconventional way. Since 1791, the former bathhouse has been dedicated to the life-giving element of water. Somewhat forgotten, it now reopens its doors and invites you to immerse yourself in a new era.


Brand Strategy
Visual Identity
Verbal Identity
Brand Activation Concept


Christof Geramb
Samina Gheorghe
Lisa Haller
Frank Jesinger
Laura Kalcher
Max Karall
Samuel Kuro
Nora Obergeschwandner
Sandra Schablas
Pierre Steyn
Birgit Taucher

Dip a little deeper

Past and present merge at this historic site. The renovated bathing castle combines the ritual of bathing with modern interpretations, skilfully capturing the charm of days gone by and casting it in a contemporary light.

BWM architects have created a counterpart to the light exterior of the original bathing castle in the form of a dark new building. Here, opposites merge effortlessly: old meets new, light alternates with darkness, old stories dance to the vibes of today.

And moodley made it possible for a true retro gem from days gone by to shake off the dust and undergo a complete makeover. In terms of both brand strategy and visual identity, the Badeschloss is transformed into a unique place for all bathing enthusiasts, inviting them to dive deeper and celebrate the new spirit.

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