Rebooting Hospitality

Hotel Gilbert

With the refurbishment of the long-established ViennArt Hotel, moodley and BWM Architects have given Spittelberg a meeting place where local guests can relax, enjoy and work from early to late.

Services

Brand Strategy
Brand Identity
Brand Communication
Fotografie
Roll-Out & Implementation
Website Design
Development

Team

Nora Obergschwandner
Helena Brosch
Matthias Alber
Max Karall
Jürgen Rumpler
Marion Baku
Martha Stockbauer
Denise Dorn
Samina Gheorghe
Christian Leban
Jürgen Genser
Christina Thaller
Sebastian Lager
Daniel Gebhart de Koekkoek
Michael Königshofer
Gregor Hofbauer

From ViennArt to Gilbert

Originally, the Kleindienst-Giendl hotelier family just wanted some fresh ideas and newly designed rooms for their well-known ViennArt in the middle of Vienna's Spittelberg. The result was a courageous refurbishment in which no stone was left unturned, but a lot of new things moved in.

Together with BWM Architekten, moodley developed the strategic brand strategy including brand positioning in an intensive branding process and designed the Neighbourhood Hotel Gilbert - with a simple design and a strong reference to nature. Gilbert opens its doors in December 2021: for travellers from all over the world and for locals who want to enjoy their city from a different perspective.

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more work

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