Product Branding of a Direct Trade Coffee

J. Hornig

Whoever heads a company that has devoted itself to the roasting of coffee for over 100 years, knows what good coffee means. And, of course, he also knows where to find it. Johannes Hornig has taken it upon himself to go to these special places all over the world. And he has returned with a very special souvenir: JOHO’s Direct Trade Coffee.

Services

Consumer Understanding
Package Design

Team

Mike Fuisz
Nicole Lugitsch
Viola Prüller
Matthias Alber
Christina Schachner
Jasmin Gottfried
Marion Luttenberger

Task

For over 100 years, J. Hornig has been shaping the Austrian coffee landscape. For their new special product line, JOHO’s, the company based in Graz has added another high quality standard: Direct Trade. Because only those who know their coffee farmers personally can guarantee fair payment, organic farming and great taste. One thing was missing though: A suitable Product Branding for the finest beans.

Solution

After the successful rebranding of the brand J. Hornig in 2012, moodley brand identity also took care of a strong brand positioning on the market. JOHO’s now appears in a high-class packaging that is in no way inferior to the quality of its content. And it also does not leave any room for doubt about what is inside: A coffee experience of the highest standard.

JOHO´s_moodley_branding_kaffeepackungen
JOHO´s_moodley_branding_kaffeepackung
JOHO´s_moodley_branding_mann
JOHO´s_moodley_branding_text
JOHO´s_moodley_branding_mann
JOHO´s_moodley_branding_kaffeepackungen
JOHO´s_moodley_branding_mann_feld
JOHO´s_moodley_branding_kaffeebohnen
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JOHO´s_moodley_branding_kaffeepackung_details
JOHO´s_moodley_branding_kaffeepackungen_kiste
JOHO´s_moodley_branding_kaffeebohnen_packung
JOHO´s_moodley_branding_kaffeebohne
JOHO´s_moodley_branding_kaffeeepackung_offen_von_oben
JOHO´s_moodley_branding_claims
JOHO´s_moodley_branding_mann_natur
JOHO´s_moodley_branding_kaffeetasse_packung
JOHO´s_moodley_branding_stempel
JOHO´s_moodley_branding_packung

more work

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