Staging a new convenience food brand

More and more people are getting their food ready-made from the supermarket – from the so-called convenience range. The Tyrolean local retailer MPREIS follows this trend with a new line, but gives its dishes a kick that suits the innovative family business: regional, seasonal ingredients and international food trends are what goes into the chefs creations, always fresh and without additives. From quinoa salad to Kaiserschmarren, the company makes everything by themselves. Only when looking for the right recipe for the new brand did they turn to moodley.

The name I LIKE is in itself a clear statement. The overall look is colourful and welcoming. The typography remains straightforward. Fresh, modern, clear and “likeable” – these characteristics apply equally to the brand and its products. The I LIKE name in generous letters is a central design element in all applications. An illustration with the slogan "Mmmh ... to go!" is another connecting element and an eye-catcher with that certain something. A functional colour scheme of the recycling packaging was created for the different product categories, which on the one hand fits with the colourful maxim, but also helps to find what you are looking much quicker. With all of those components moodley created a brand that is just as extraordinary as its products, but that at the same time puts design at the service of convenience.