Repositioning of an Austrian epicurean icon

Döllerer

For a century, the Döllerer family has been fascinating their guests with unforgettable culinary experiences and exquisite wines. moodley translated the great taste of the traditional business into an emotional brand character that is coming to life in their world of culinary delights.

Services

Brand Strategy
Customer Journey
Digital Strategy
Visual Identity
Verbal Identity
Packaging Design
Screendesign
Digital Experience Design

Team

Stefanie Feldhofer
Lisa Haller
Sabine Kernbichler
Barbara Klein
Martina Kogler
Elisabeth Krischner
Gernot Leonhartsberger
Nicole Mentasti
Alex Muralter
Wolfgang Niederl
Rita Stahlberg
Katerina Sturz
Fiona Tatschl
Birgit Taucher
Lena Wurm
Photos: Jörg Lehmann

At the center of the new direction lies the family's fundamental philosophy to combine hospitality, tradition, quality of life and wine culture. Guided by this principle, a charming brand identity was created, giving true indulgence a home.

The passion for good taste runs like a thread through the roll-out, whether in the digital customer experience or the packaging of individual products. With a new cohesive umbrella brand, the Döllerers are ready for the next 100 years of delight.

https://dev-moodley-com.imgix.net/work/02_doellerer_logos.jpg
https://dev-moodley-com.imgix.net/work/03_doellerer_buch.jpg
https://dev-moodley-com.imgix.net/work/09_dollerer_image.jpg
https://dev-moodley-com.imgix.net/work/12_dollerer_magazin.jpg
https://dev-moodley-com.imgix.net/work/14_dollerer_wein.jpg
https://dev-moodley-com.imgix.net/work/17_dollerer_box.jpg
https://dev-moodley-com.imgix.net/work/21_dollerer_restaurant.jpg
https://dev-moodley-com.imgix.net/work/25_doellerer_sackerl.jpg

more work

1
2
3
4
5
6
7
8
privacy settings

This site uses third-party website tracking technologies to provide and continually improve our services. I agree and may revoke or change my consent at any time with effect for the future. See also our Privacy Policy and Imprint.