A new frequency of experience

Electric Love Festival

Get lost in the beat of the heart

With moodley’s bold redesign, the Electric Love Festival ignites into a mesmerizing brand experience whose magnetic pull is irresistible—even far from the stages and dance floors. Welcome to the power of love.

Services

Brand Story & Claim
Visual Identity
Verbal Identity
Motion Design
Creative Coding

Team

Beatrix Haidinger
Anatolii Babii
Johanna Rädle
Mariusz Ruciński
Jürgen Rumpler
Maryan Ivasyk
Anna Schlamp
Gerd Schicketanz
Birgit Taucher
Daria Titarenko

Every summer, the pulsating beats of the Electric Love Festival sweep its massive fan community into pure euphoria. For three days, hundreds of thousands transform the Salzburgring into Austria’s most epic and passionately charged party destination. But the festival’s look no longer matched the spirit of its visitors—who let every moment of national and international electronic beats fuse them into one loving, celebratory crowd.

Now, moodley’s redesign—powered by vibrant brand colors and a pulsating heart as a cross-platform key visual—turns the festival into an electrifying adventure that resonates far beyond the up to seven stages. Nobody can escape the allure of the flexible creative coding tool that keeps all visuals in sync with the beat by adjusting color, scale, rotation, and so much more.

Love resonates. Everywhere.

https://dev-moodley-com.imgix.net/work/02-elf-logo.jpg
https://dev-moodley-com.imgix.net/work/05-elf-posters.png
https://dev-moodley-com.imgix.net/work/21-elf-posters.jpg
https://dev-moodley-com.imgix.net/work/24-elf-banner.jpg
https://dev-moodley-com.imgix.net/work/29-elf-package.jpg
https://dev-moodley-com.imgix.net/work/34-elf-wall.jpg

more work

1
2
3
4
5
6
7
8
privacy settings

This site uses third-party website tracking technologies to provide and continually improve our services. I agree and may revoke or change my consent at any time with effect for the future. See also our Privacy Policy and Imprint.