Experiencing a conference, done differently
With the aim of transferring the growth of the festival, which takes place in Graz, to the website, it was relaunched. Among other things, the focus was on the knowledge that the site is used equally on mobile and desktop devices. All enhancements and improvements should therefore inspire regardless of the type of application.
In order to convey the anti-conference experience digitally, the user experience was further developed in a data-driven design process using insights from previous years. Smart micro interactions and the use of large-scale media are also part of a brand refresh that also stands out through functional details.