From Local to Legendary

Antenne Steiermark

Radio? Its best days are yet to come. moodley secures the position of Antenne Steiermark, Austria's first private radio station, as the undisputed regional number 1. The strategy: to really understand the needs and behaviors of the target group in order to develop services that customers like to use and promote close brand loyalty.

Services

Digital Strategy
User Experience Design
UI Design

Team

Dennis Baryshnikov
Raphael Copony
Marie Dokter
Nina Huber
Sandra Knapp
Bernhard Matzhold
Anna Schlamp
Elias Tinchon
Mark Toonen

A quarter of a million people listen to the “gelbe Antenne” every day. And the trend is rising. Not least because moodley is reviving the great strength of the medium with a digital update: listening. The Antenne player is at the center of this. moodley has developed an intuitive design system for it and the surrounding offerings that brings the principle of “audio first” into the streaming age while remaining close to people. Users can listen to the Antenne program as usual - with all moderations, regional news and services - and also easily select plus streams with their favorite sound or an extra dose of 80s hits. Thanks to Car Play integration, you can even listen in your car. A tailor-made, interactive listening experience that has delighted the community with its ingenious simplicity and has also brought the station a huge plus.

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more work

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