Rethinking an adults only hotel in the alps
Hotel Sepp
Information
Anyone who has ever been to the SEPP knows that there is a place even better than home. This form of celebrating life together with charming extravagance, in the midst of the most beautiful Alpine scenery, is most likely unique. We call it Luxury with a twist.
Task
Anyone who believes that cool locations only exist in the trendy cities of the world has not been to the Alps in a long time. Not everyone needs to know that times are changing here too. Ever since the Alpine Boutique Hotel SEPP has opened its doors in the centre of Maria Alm, there is finally a place for everyone over 21 who knows how to enjoy the good life, but does not fancy the usual alpine chic. It’s for everyone that likes it luxurious, but not stuffy and out of touch. The SEPP was rebuilt from old timber and in a charming way combines old with new and the familiar with the unfamiliar. moodley's task: To create an identity that fits in with the Eder family and at the same time is extraordinary and unexpected. Simply exSEPPtionell.
Solution
All the hotels of the Eder family at Hochkönig in Maria Alm are a statement by itself. And as is the case in families, there is always someone who steps out of the line a bit, but is still a part of it. SEPP is like that. moodley has created a brand that emphasizes the unconventional style, and shows that things that seemingly do not fit together can perfectly harmonize if you do not pigeonhole, but keep an open mind. A special colour combination, line drawings with wit and laid-back language are all part of the exquisite nonchalance. The connecting design element of the Eder Collection is the gothic font. Anyone who does not fancy neither standard nor chi-chi and would rather have a good time with like-minded people should stop by here.
