Pushing the boundaries in hospitality

Just in time for the opening of its latest masterpiece, the Atmosphere Spa, moodley and Krallerhof relaunched the family business` brand. Under the umbrella of the new claim “Avant-garde since 1956”, it now embodies what has always been exemplified by the Altenberger family’s hotel: The great love of art and – above all – the courage to push the Krallerhof experience to an even higher level. 

The new brand strategy sets Krallerhof up as a place where wellness is rethought and lived in a completely new way. Where a hotel becomes a pioneer for a new kind of well-being that makes time a secondary matter and puts one’s self center stage. A new visual concept, supported by innovative motion design solutions, the careful use of AI for artistic key visuals as well as a new color range and image style conveys the message of a 5-star hotel that reimagines wellness – deeply rooted in tradition, but always one step ahead of the times.