Pushing a hidden champion into the limelight
The making of a champion
From supplier to system provider
With assistance from moodley MSG didn't just give itself a visual refresh. but above all a new self-image as facilitator in the automotive field. The claim “Completing great technology” reflects this self-confidence as an international system provider. The completely redesigned brand design, from the revised logo to the bold color scheme and the modular typography and the motion concept, is a clear departure from the image of a manufacturing partner and towards a technology partner.
Repositioned in all details
Be it website, stationary or employer branding – the new direction of a company that is making itself fit for the future is evident everywhere. And for this it's not only successfully slipped into a new shell, but into a new role.