The new way of digital upskilling – day by day

sparks by Haufe Academy

Haufe, Germany’s industry leader in the field of employee development and training, kindles the flame of learning. sparks, the company’s innovative new microlearning tool, drives individual growth and provides just the right impulse for important future skills.

Services

Brand Strategy
Naming
UX-Konzept
Visual Identity
Verbal Identity

Team

Camille Bernhart
Mátyás Czél
Marie Dokter
Lukas Haider
Kirsten Ives
Andreas Kump
Bernhard Matzhold
Florian Mondl
Wolfgang Niederl
Clara Sinnitsch
Johanna Wohlrab

A daily dose of inner innovation.

The principle behind it is simple: short, daily learning units are enough to inspire employees and help them advance professionally. And the best thing about it: thanks to the flexible formats, users decide for themselves when, where, how and what they want to learn. For more creativity, ideas and efficiency.

And in order to bring the sparks of competence development into the world, moodley provided a brand strategy perspective to this great concept. In addition to the positioning we developed the name, the visual and verbal identity as well as the first UX recommendations for the smart guide.

https://dev-moodley-com.imgix.net/work/02_moodley_sparks_byhaufe-1688473328.jpg
https://dev-moodley-com.imgix.net/work/05_moodley_sparks_colors-1687445854.jpg
https://dev-moodley-com.imgix.net/work/06_moodley_sparks_typo-1687445863.jpg
https://dev-moodley-com.imgix.net/work/07_moodley_sparks_phone-1687445870.jpg
https://dev-moodley-com.imgix.net/work/12_moodley_sparks_illus-1687445944.jpg
https://dev-moodley-com.imgix.net/work/18_moodley_sparks_ooh-1687446098.jpg
https://dev-moodley-com.imgix.net/work/19_moodley_sparks_overview-1688101915.jpg
https://dev-moodley-com.imgix.net/work/21_moodley_sparks_haufe-1687446121.jpg

more work

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