Rethinking Holidays. For Everyone.
Valamar
Information
Valamar is more than just the name of a hotel or campsite. It is a promise: for diversity, for sustainability, for individual experiences. moodley gave this promise a new foundation – strategically, visually, emotionally.
A hotel group that rethinks vacations - for guests, employees, destinations and investors alike. But the brand image had become too big to be clear. moodley developed a new positioning that sharpens the vision of “really good holidays” and a visual identity that makes this promise visible. The new claim sums it up: Holiday as you are.
The new brand architecture creates order in the diversity. The design system creates space for individuality. Color, typography and imagery translate attitude into experience. From 5-star luxury hotels to camping - a brand that connects while remaining true to itself.
