IN PLACE. IN CASE. IN TIME.
WEBER, TIGHTS.
Information
Reduction and flexibility – two words that perfectly fit WEBER TIGHTS, their products, their distribution channel and the newly created brand appearance.
Task
With the patented vacuum sleeve smaller than a smartphone and packed almost indestructibly, WEBER TIGHTS supplies employees of hotel chains, airlines and luxury cruise liners with business tights. Thanks to the special vending machines, they are available at any time, day or night, and exactly where the staff needs them: at work. Flexibility and the reduction to the essentials make WEBER TIGHTS available whenever and wherever needed. Those unbeatable attributes are at the core of a brand that moodley was tasked with creating a new identity for.
Solution
The corporate design carries the DNA of the brand and translates it to a visual level. The logo was created as a contemporary and fitting signature element, unobtrusive in appearance and flexible in use. A logo that adapts flexibly to the medium, the format, to the conditions, just as flexibly as the tights adapt to the leg. Thus it becomes an adaptable yet unmistakable design element. WEBER TIGHTS also focus on the essentials with the claim, which unequivocally encapsulates what the brand stands for: IN PLACE. IN CASE. IN TIME. The look of the images mirrors the brand itself. It’s modern, discrete, unique and smart. The photographs are not trivially oversexed, but edgy, and with restrained emotionality they show what it's all about: WEBER TIGHTS.
