Refreshing a global music brand
Year after year, the Wiener Konzerthaus inspires and impresses with an extensive line-up of a wide variety of performances and events. Culture connoisseurs from all backgrounds and across all age groups find what they are looking for there. All of this requires an appropriate visual staging.
In the course of the rebranding, moodley was tasked with developing a concept that sets the stage for every event in a stylish manner, but at the same time does not steal the show.
A visit to the Konzerthaus is a visit full of emotion and passion. An experience that resonates. The circles of the new logo reflect this graphically. They are an element that is always in motion, which can be used in a variety of ways, in different colours and a wide range of media. Together with the lettering, it forms a contemporary, figurative trade-mark that leaves enough space for messages and artist images. The handling of white space creates a modern design system that can be modified and customized depending on the application and means of communication.
The interplay of all these design elements allows the Wiener Konzerthaus to stand out with a strong identity, but also offers all artists an individual stage.