Turning a bakery into the best place in the neighbourhood
Bäckerei Wolf
Information
Anyone who lives in Augsburg knows the Wolf bakery. They grow up with Wolfbreze, meet up with friends in the café, take their favorite bread with them and are happy to have a Wolf branch nearby. moodley's branding, including logo refresh, claim, visual language and wording, accompanies the transformation of the brand from "I" to "we" and makes the bakery the number 1 in Augsburg again with a friendly positioning as a "good neighbor".
Flour, water, salt - and love: at Wolf, we combine the simple and precious things in life to create sourdough as it should be. The Augsburg-based family business stands for community, natural ingredients and valuable craftsmanship like no other bakery and patisserie in the region. Values that have become rare in times of industrial pre-baked products, discount baked goods and artificial additives and are expressed in the honest quality promise "Wolfgemacht für dich" (Wolf-made for you).
moodley's positioning emphasizes the sense of togetherness of the brand, which thinks of the big picture even when baking bread rolls, and shows the Wolf world as a place where customers and employees feel a sense of belonging.
