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From digital ambition to national momentum

Digital Austria

A nation in transformation: With Digital Austria, Austria’s public administration gains a face as modern as its ambition. In close collaboration with the Federal Government, moodley developed the branding and design system that redefines the Republic’s digital identity. It makes public services for millions of citizens easier, safer, and more accessible – and becomes a driving force on the way to one of Europe’s most advanced digital nations.

Services

Digital Strategy
UI/UX Design
Branding
Digital Design System
Iconography
Digital Consulting

Team

Dennis Baryshnikov
Adam Katyi
Vu Nguyen
Wolfgang Niederl
Stephan Rein
Josefa Rackl
Jürgen Rumpler
Gerd Schicketanz
Birgit Taucher
Mark Toonen

Credits

Auftraggeber: BBDO
Projektpartner: Digitalberatung, kraftwerk, Monte Nero Productions, msg Plaut

For a long time, Austria’s digital administration landscape was fragmented – inconsistent designs, uneven user experiences, no common thread. Under the Digital Austria brand, moodley created a consistent user experience across all services – from the "Digitales Amt" platform to the "ID Austria" authentication app.

A distinctive color system, flexible UI design, and clear iconography unite governmental authority with intuitive usability. Whether applying for a passport, changing residence, or accessing social benefits – the design system guides people confidently through complex processes. This makes digital administration not only more efficient but also more human. A system that builds trust – and makes Austria’s digital transformation visible.

A 360° stage for Austria’s digital vision

Together with BBDO Vienna and Monte Nero, moodley created a 360° brand experience at the "Haus der Digitalisierung" in Tulln for the Digital Austria Summit. In one of the country’s most advanced showrooms, the vision of Digital Austria was brought to life as an immersive experience for decision-makers from politics, business, and public administration.

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