Reshaping a timeless gourmet brand
Schenkel Delikatessen
Information
Since 1883, gourmet wholesaler Schenkel has been bringing delicacies from all over the world to domestic shelves both as an importer and under its own brand. A sharper focus on the core of its brand‘s story, positions Schenkel more clearly in the market. Thanks to a visually and linguistically updated identity, a key player in the gourmet sector will now receive the attention it deserves.
The new Corporate Design translates the company’s premium approach with the help of a clear color code and timeless, high-end typography. The packaging, based on these principles is more flexible and gives even products meant for the mass market a modern, premium appearance. At the same time, the adapted, simplified logo places the Schenkel brand name firmly at the visual center. In conjunction with a new claim and reworked text tonality, the revamped brand now really whets the appetite for the world of Schenkel.
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