Built to feel

KTX

Information

Forging a category-defining automotive powerhouse

Three companies unite to create a brand with real strength: KTW, KTS, and KTA become KTX – and this moment marks far more than a rebranding. It is the beginning of a new direction: moving from fragmented structures to a unified organization with global ambition. moodley supported this transformation end-to-end – strategically, verbally, visually, and digitally.

Services

Brand Strategy
Naming & Claim
Visual Identity
Verbal Identity
Digital Design

Team

Corrina Aberer
Patrick Greimel
Kirsten Ives
Maryan Ivasyk
Adam Katyi
Wolfgang Niederl
Stephan Rein
Anna Schlamp
Rita Stahlberg
Johanna Tauschmann
Mark Toonen

At the core is a brand strategy that makes KTX’s true strength visible: high-precision plastic solutions for automotive interiors and exteriors – components that don’t just perform, but actively shape the driving experience. Positioning KTX as “expert partners for automotive trim” brings clarity to the market and sharpens the profile of a company that sets industry standards in engineering, production, and kinematics. With the claim “Forming function. Creating emotion.” technical excellence becomes an emotional promise.

The new name, KTX, brings the combined identity into sharp focus. The “X” marks the point where technology meets the emotional feel of the vehicle – a true X-factor that turns precision into emotion.

The new visual identity translates this ambition into a clear design language: precise, technical, timeless. A digital design system that reflects how KTX thinks and operates. At its center: a bold logotype that expresses the united strength of the company and positions its ambition with confidence.

KTX Forming function. Creating emotion.