Leading a traditional brand into the future
As always, yet brand new
Ever since 1911, Mazola has been representing sustainable produce and the versatile usage of their high-quality oils. Although their performance is great already, there is always room for improvement, just like anywhere else. For this exact reason, moodley has conceptualized a digital strategy around the key message: "As always, just better" and developed tradition instead of breaking it. The emotional brand relaunch has been activated with a good portion of Austrian humor, communicating regional ingredients, high quality processing as well as the wide range of the Mazola world.
More than new markets
The new packaging and social media presence are accompanied by a poster and digital campaign, introducing the next Mazola era. Apart from becoming an absolute pioneer in its segment, the brand has also opened up new markets whilst boosting engagement with existing customers.