Transforming the retail experience


Shopping experiences for the 21st century

MPREIS is leading the market of Tyrol’s retail food industry and has become part of everyday life in Western Austria and South Tyrol with over 250 stores. Together with moodley, the local supplier has gradually unrolled its future-proof appearance while strengthening the values of its region.


Brand Strategy
Brand Design
Packaging Design
Verbal Identity
Visual Identity
Motion Design


Nicole Mentasti
Sabine Kernbichler
Nina Neuherz
Sophia Stöhr
Tessa Huber
Lydia Goedecke
Viktoria Schinnerl
Kathrin Ikeda
Sabrina Dojlidko
Viktoria Hohl

Focusing on the essential

The connection with the alpine region, living sustainably and discovering the supermarket as an aesthetic place of encounter are essential for the family-run business from Völs Innsbruck. Therefore, the new brand strategy revolves around these qualities, sharpening the brand character of a local supplier, be it on the corporate website, leaflets or price labels. Additionally, moodley supported MPREIS in the development and execution of new store concepts, like the miniM stores in village structures or the marketplace in South Tyrol.

A private label strategy driving success

To drive attention, diversify and gain a competitive advantage the company gives its own store brands strong, independent identities that still fit into the overall picture and perfectly imbodies the image of a versatile, future-oriented company. The convenience line I LIKE, the barbecue label Alles Glut, the animal welfare brand Naturfair, and the Alpenmetzgerei — meat and sausage from their own production — were given a unique look and a distinctive identity — each remarkable on its own, but a perfect match under the umbrella brand.

more work

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