Family, food and friendliness


Take strong passion, a pinch of joie-de-vivre and a dash of family – and voilà: This is the simple recipe for the culinary school with a difference. A place full of pulsating energy and a family atmosphere only Haya Molcho can come up with. moodley brand identity has refined the NENI culinary school with a new branding – full of taste and soulfulness.


Brand Strategy
Consumer Branding & Packaging
Corporate Design
Roll Out & Implementation


Doris Pesendorfer
Jennifer Speichert
Peter Mayr
Tamara Sill
Johanna Stockhammer
Michael Maier


NENI proves every time, that cooking and eating can be a real experience. The newest place of the family business is just as friendly and chaotic, lively and energetic as the founder and the brand itself: The NENI culinary school – a place for cooking, celebrating, talking, discussing, living and enjoying. moodley brand identity should now integrate the culinary school into the world of NENI, but also create something entirely new at the same time.


Lively, loud and sympathetically chaotic: At the NENI culinary school, nothing is ever at standstill. This energy and liveliness inspired moodley brand identity and complements the brand with a branding that is in no way inferior to its image. With a tender generosity and familial atmosphere, the NENI culinary school perfectly fits the brand environment – and at the same time shines with the spontaneity that makes family Molcho oh-so likeable.

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