Repositioning for global growth


Since 2013, moodley has been contributing to the success of RINGANA. A strategic reorientation and a clearly defined brand design turned the manufacturer of cosmetics into a fresh brand.


Brand Strategy
Corporate Design
Roll Out & Implementation
Content Strategie
Corporate Publishing
Digital Design & Development
Brand Communication
Package Design


Mike Fuisz
Gernot Leonhartsberger
Lisa Haller
Wolfang Niederl
Sabine Kernbichler
Michael Königshofer
Birgit Taucher
Matthias Alber

Impressive interaction of nature and high technology

RINGANA revolutionized the market of cosmetics and nutritional supplements with its high-tech products. Numerous awards and certifications confirm the special performance of RINGANA R&D, that developed formulas based on natural active components and latest scientific research.

Designing and positioning the freshest skincare brand

For the brand strategy moodley picked up the short shelf life, staging extreme freshness and effectiveness of the skincare and supplements at all touchpoints like campaigns, imagery, storytelling and packaging. The reduced language of form and design underline the renunciation of superfluous ingredients such as artificial preservatives or microplastics and focuses on the essentials: uncompromising quality, transparency and the responsibility for people and our planet.

Sustainable growth

Innovative packaging with materials like 100% reusable and compostable molded pulp are a building block of RINGANA's holistic sustainability strategy called RE*THINK, which takes nature as its model and made the company one of the fastest-growing in Europe.

The Sound of Freshness

A distinctive corporate sound also shapes the perception of the brands, transforming their values into an emotional sonic experience. moodley developed the Sound of Freshness for the new RINGANA FRESH Packs, giving absolute freshness an acoustic identity that will be remembered forever.

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