Repositioning for global growth
Impressive interaction of nature and high technology
RINGANA revolutionized the market of cosmetics and nutritional supplements with its high-tech products. Numerous awards and certifications confirm the special performance of RINGANA R&D, that developed formulas based on natural active components and latest scientific research.
Designing and positioning the freshest skincare brand
For the brand strategy moodley picked up the short shelf life, staging extreme freshness and effectiveness of the skincare and supplements at all touchpoints like campaigns, imagery, storytelling and packaging. The reduced language of form and design underline the renunciation of superfluous ingredients such as artificial preservatives or microplastics and focuses on the essentials: uncompromising quality, transparency and the responsibility for people and our planet.
Innovative packaging with materials like 100% reusable and compostable molded pulp are a building block of RINGANA's holistic sustainability strategy called RE*THINK, which takes nature as its model and made the company one of the fastest-growing in Europe.