Creating uniqueness in a highly contested market

Sigl Bio

The private brewery Trumer has been brewing beer specialties since 1601 and knows how to get the best taste from the best grain. Now the brewers of the Sigl family are pouring their skills and experience into an oat drink. And as with the beer, here too they rely entirely on the taste of nature, clearly setting themselves apart from ordinary cow's milk alternatives. Instead of technical enzymes, pure barley malt gives SIGL Bio Hafer&Gerste its special, pleasantly caramel sweetness.


Corporate Design
Packaging Design


Vasilisa Aristarkhova
Denise Dorn
Gerd Schicketanz
Anna Schlamp

Foto: ©Ian Ehm

The packaging concept developed by moodley highlights the high-quality grains and the expertise of the family business. The iconic contour of a classic milk bottle underlines the self-image and naturalness of the plant-based food, while the reduced design creates a strong differentiation on the shelf.

An iconic look for an iconic drink

SIGL Bio Hafer&Gerste clearly and independently expresses who it is and what's in it. No speech bubbles, no supposedly funny slogans, no small print. This drink speaks for itself.

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