Italian specialties repackaged
The region of Liguria, also called Italian Riviera, lies crescent-shaped between La Spezia and San Remo. An area that is not only known for its beaches and yacht harbours, but also for its culinary delicacies, which are served by the deli food shop Viani. moodley had the honour of packing the specialties.
In 2015 moodley developed the new corporate design for Viani, a Germany based retailer for Italian delicacies. The last step was the revision of the packaging of Viani’s store brand. A quite important task. Not least because customers get in touch with a culinary brand in retail mainly by the product’s orchestration. So what was needed was a packaging concept that offers a high recognition factor despite having such a huge range.
The Viani store brand consists of a wide selection of different products, bunches and package sizes. moodley created special packaging for all product groups, that stages them perfectly. Certain highlight products stand out – with letterings, especially created for Viani. Naturally without losing sight of the consistent overall picture.