From a strong magazine to a strong brand


With a refocusing of the content of its flagship women’s magazine Woman, Verlagsgruppe News decided to give the entire brand a new direction. With moodley’s and Institut für Markenentwicklung's help they instilled well-deserved self-confidence without social constraints into a new brand image.


Visual Identity
Motion Design
Communication Strategy


Tessa Huber
Mike Fuisz
Marie Pierer
Laura Kalcher
Natascha Triebl

Franz Hirschmugl
(Institut für
Markenentwicklung Graz)

Sarah Duller
Florentina Pacher
Michael Pirsch

Euke Frank

Empowering a brand for powerful women

After a successful brand transformation, Woman finds itself in a newly designed world of images and colors. The result is a brand that is inspiring, powerful and bold, that confidently addresses the world and focuses on women who are just as self-assured in taking life into their own hands.

The striking change finds subtle expression in the familiar logo that was freed from its red box. Without a frame and in new colors, it is more accessible and can be used in a versatile way. Surely, Austria's best-known women's magazine is now ready to take off into a successful future.

more work

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