Restaging Organic Wine

Bio Weingut Zahel

For the Zahel family, making wine means creating something in harmony with nature, tasting the unspoilt state in a glass, seeing the butterfly fly in the vineyard and, as a symbol of the sustainable work, also on the labels.

Services

Brand Design
Packaging Design
Content
Rollout & Implementation
Webdesign & Development

Team

Volkmar Weiss
Kevin Nowak
Johanna Jaksch
Helena Brosch
Marie Mohnl
Catharina Weiss
Frank Jesinger
Martin Stöbich
Hilary Merzbacher
Max Karall
Jürgen Rumpler
Christoph Kranebitter
Aaron Jiang
Wolf-Dieter Grabner

Task

Wine from the Zahel winery is a harmonious blend of many aspects. A coupling of old and new, the bridging between city and countryside, a composition of good grapes from the best nature. Located in Vienna, the only capital in the world with notable viticulture, the family business is run by Alex Zahel in the fourth generation. As an organic winery, it has always worked with nature and has taken this responsibility very seriously. It allows very special grapes to thrive, unique wines to emerge and the butterflies to fly in the vineyard. As an expression of the work with and in nature, the butterfly always had its place on the labels of Zahel wines. Thus it should also find its way onto the new interpretation of the winery’s brand identity.

Solution

The passion for wine, the diversity of the city of Vienna and the love of craftsmanship are in every bottle of the Zahel winery. The interaction of these elements should be upheld and embodied in the label design, the website and all printed materials. Genuine and pure mood images and photo compositions give authentic impressions of how this very special winery between town and countryside works The handmade logotype is the embodiment of the philosophy and the principles of the family business. The toned down, warm colour scheme is based on the sunrise and sunset over Vienna and lays the ideal groundwork for the development of the core element of the design: the butterflies. They are flying all over the various labels and thus are the connecting tissue across of the wine range. The artwork of the butterflies is created by Hilary Merzbacher-Zahel and is thus – as befits the winery – handcrafted by a family member.

zahel_moodley_branding_wein_etiketten
zahel_moodley_branding_schmetterlinge
zahel_moodley_branding_sonnenuntergang
zahel_moodley_branding_poster
zahel_moodley_branding_wein_jutebeutel
zahel_moodley_branding_briefumschlag
zahel_moodley_branding_wein_kartons
zahel_moodley_branding_weinberge
zahel_moodley_branding_poster
zahel_moodley_branding_wein_label_detail
zahel_moodley_branding_wein_etiketten_detail
zahel_moodley_branding_broschüre
zahel_moodley_branding_natur_wein
zahel_moodley_branding_logo_natur

more work

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