From heritage to shelf power

Baking is not a routine. It's handwork made for people who matter. Farina has been part of these personal baking moments for over 100 years. That trust was the starting point for the relaunch of packaging and logo. With a sharpened focus on the brand's characteristic codes, moodley elevated Farina visually and conceptually – giving it the presence it deserves and making its true potential visible.

On shelf, visibility is everything. Farina's dominant yellow is a genuine point of difference in a segment defined by generic colours and interchangeable imagery. The new design leverages this strength with conviction: the logo now takes centre stage – larger, more modern, freed from the constraining hexagonal frame. The sun rays, the brand's most distinctive visual asset, have been refined: cleaner in form, stronger in impact. Supporting usage icons help with orientation, especially for first-time bakers.

The most important strategic decision was also the most honest one: for the first time, Farina tells people where it comes from. The grain grows in the region, the mill stands in Raaba near Graz, and production runs on solar energy. Origin not as a footnote – but as an anchor of relevance for a generation that increasingly wants to know what it buys. A consistent design logic ties the entire portfolio together into a coherent whole: Farina stays true to who it is – and now shows it with full radiance.