Design for a new energy era
With Copernicus, the next generation of its reactor, fusion pioneer TAE Technologies is getting closer than ever to the dream of an energy-positive nuclear fusion. For this essential step towards future energy security, moodley industrial design developed a futuristic design that perfectly supports engineering requirements, lays the foundation for intuitive understanding of a highly complex technology, and thus pushes the energy revolution a bit further in the eye of the public.
The high-tech components function as essential design elements, which, combined with minimalist design principles, enable an implementation that clearly puts innovation at its center. In cooperation with EOS North America, one of the world's leading companies in the field of "Additive Manufacturing", the final design was then 3D printed as a scale model and a completely digital design process was completed. The design, which will give TAE Technologies a clear design edge in a competitive field, finally had its world premiere at the International Manufacturing Technology Show (IMTS) in Chicago. Our partners at Butchershop developed the brand strategy and visual identity for Copernicus.